Rights and Responsibilities: Defines assertive behavior, compares it to other behaviors, and points out why it is both a right and responsibility to behave this way.
Techniques and Tips: Explores several skills salespeople can use to behave assertively when under stress or dealing with an aggressive person.
Strategies and Benefits: Provides additional strategies for remaining cool, calm and assertive in demanding situations.
Pushy Explains the difference between being assertive and being pushy, and how to cultivate assertiveness over pushiness.