Storytelling

Stories are one of the most powerful ways to make an impact on a buyer that moves them to action. This course shows you why stories are so powerful, and how to structure and tell sales stories well.

Keywords: sales, salespeople, salesperson, Story, storytelling, story structure, sales stories

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Storytelling

Storytelling 1 - The Power of Storytelling and Its Benefits in Sales
Storytelling 1 - The Power of Storytelling and Its Benefits in Sales
Shows four powerful research-driven reasons for using stories during sales conversations.
Storytelling 2 - When to Tell Stories
Storytelling 2 - When to Tell Stories
Describes five specific objectives stories can help salespeople achieve
Storytelling 3 - The Structure of Stories That Sell
Storytelling 3 - The Structure of Stories That Sell
Introduces a five-point story structure salespeople can use to craft stories that will make an impression on their customers.
Storytelling 4 - Making Your Story Engaging
Storytelling 4 - Making Your Story Engaging
 Reveals the secrets of creating a compelling story.
Storytelling 5 - How to Present Stories Effectively
Storytelling 5 - How to Present Stories Effectively
Shows through examples how to tell a story most effectively and what not to do.
Storytelling 6 - Building a Portfolio of Sales Stories
Storytelling 6 - Building a Portfolio of Sales Stories
Provides recommendations for developing a library of sales stories, including a template for creating stories.
Storytelling

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