Business Basics: Introduces the basic goal of business: to make a profit and grow
How Businesses Grow: Describes four common strategies for business growth
Why Businesses Change: Reveals the external and internal pressures that can cause a business to make a change in a product or service provider
Who Does What in a Business: Explains how companies are typically organized and the differences between operational, management and executive levels
What Customers Want: Describes five business objectives customers typically want a salesperson to help them achieve
Understanding the Supply Chain: A primer on what the supply chain is and why it matters. (Best for organizations interacting with the supply chain.)
Financial Concepts, Part 1: Sooner or later, it comes down to the numbers. Introduces basic financial concepts associated with a profit/loss or income statement
Financial Concepts, Part 2: Continues introducing financial concepts to include those associated with the balance sheet and return on investment
Profit Impactors: Five strategies businesses often follow to increase their profits
More of What Customers Want: More business objectives customers often look to salespeople to help them achieve
Financial Reports: Reveals the abundance of situational knowledge contained in a financial report and where to find it
Understanding Routes to Market: An introduction to the various means businesses use to get their products and services to buyers
Supply Chain Management: A closer look at the supply chain and key approaches to managing it. (Best for organizations interacting with the supply chain)